Red Bull Has Landed at Scooter’s Coffee

To launch an electrifying partnership between Scooter's Coffee and Red Bull, we created an unmissable, high-energy campaign that turned heads and raised heart rates. At its core: exclusive, limited-time menu items blending the thrill of Red Bull with Scooter's beloved flavors, crafted to spark curiosity and drive store traffic.

The Way In

We focused the narrative on Red Bull “landing” at Scooter’s Coffee which became a series of airdrop executions and content.
We focused the partnership communications in three phases - Tease, Launch and Sustain, designed to create full funnel action.

The Challenge

Scooter’s Coffee needed a bold narrative and content series to help announce its new partnership with Red Bull.
Increase energy drink sales by 50% YoY.

Launch: “Red Bull Drop Zone”

To drive sales in key markets we transformed Scooter’s Coffee kiosks into “drop zones” for a super charged drive thru experience. The zone included custom printed crates, a giant parachute on the roof and a halfpipe for Red Bull athletes to perform.

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Influencer Amplification

We worked with 10+ macro and micro influencers to help spread the new that Red Bull has Landed at Scooter’s Coffee. Each content creator shared their unique flair and promo code with the followers to increase sales in key markets.

Sustain: Red Bull x Scooter’s Coffee Care Packages

To extend the Red Bull has Landed buzz nationally and further increase sales we used the exclusive Red Bull “Winter” can to create Winter Care Packages. This giveaway was directly tied to sales through the Scooter’s Coffee app and promoted social platforms. Inspired by the event crates, these packages were filled with custom co-branded merch and winter amenities.

Results

170% Increase in Red Bull drink sales YoY
33M digital impressions exceeding the goal by 157%
20 Influencers contracted for 8M combined impressions

Roles & Responsibilities

Developed overarching campaign concept and creative direction and message - “Red Bull Has Landed”
Art directed all campaign assets including video, paid media, giveaway crates and event production
Crafted and created influencer briefs