How does a brand authentically connect with and gain relevancy amongst the elusive teenage consumer?
By proving that they care about their passions and are invested in their futures. They walk the walk. But don’t just take our word for it. Meet Gaby, one of Hollister’s 2022 Brand Agents who had the summer of a lifetime following her passion as a fashion designer and spreading Hollister love and product along the way.
Hollister wanted to move its brand perception away from sunny beaches and into the hearts and homes of high schoolers nation wide.
Gen Z is tired of the talk. They want to invest in brands that are as invested in them as they are the bottom line.
We formed the Hollister Brand Agent Program with a clear goal in mind: empower high school students to drive peer-to-peer influence to drive sales for the brand in key local markets.
The HCo Brand Agent program wasn’t just about seeding product, it was about proving that Hollister empowered young people to chase their passions.
Creative Director - Chelsea Rice | Creative Lead - Grant Weber | Brand Program Lead - Libby Kohn | Lead Producer - Nolan Gauthier | Field Agent Manager - Gage Mruz | Director of Videography - Kevin Mattison | Video Editing - Molly Heeney