GRANT WEBER
CREATIVE | STRATEGY | PERFORMANCE
The Anniversary Marketing Summit
History Factory established itself as the premier leader in anniversary and milestone marketing by creating The Anniversary Marketing Summit. Each year leaders from world-class organizations share anniversary planning strategies, creative tactics, measurable outcomes and pitfalls to avoid. Speakers included marketing leaders from Cargill, IBM, Jack Daniel’s Tennessee Whiskey and Bridgestone/Firestone.
Results:
Notable attendees: IBM, NFL, Hershey’s, KitchenAid
Notable speakers: Cargill, Jack Daniel’s Tennessee Whiskey
AdRoll and Google Ads [3.14% conversion rate]
LinkedIn InMail [54% OR] and YouTube [59% viewer rate]
Responsibilities:
Executed outbound email campaign and copy
Recruited world-class speakers
SEO and SEM campaign strategy
Paid Social Strategy: YouTube and LinkedInSpeaker Promo Video
